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Chicago, 7 April 2006Display Magic announced today that it had released to production the first ever direct LVDS output from a PCI Express board product based upon the Intel proprietary SDVO (serial, digital video output) technology. SDVO utilizes the integrated graphics capabilities of certain Intel chipsets to transmit data for a display at rates up to 2 Gb/s per channel on the PCI Express bus. Although SDVO has been available since the release of the 915G chipset, no one has addressed the issues necessary to achieve a functional solution for direct drive of a display via LVDS interface. According to Display Magic President, Andrew Rehm, "Working closely with Intel on issues of driver firmware, we were able to develop an extremely functional and cost effective PCI Express board solution with direct drive of panels via LVDS interface". The resulting product allows customers to implement a direct drive approach of either one or two displays, each running independent content with resolutions up to full high definition (full HD is 1920 x 1080). The initial product, MAG-7308-01, uses the PCI-Express ADD2 format card and outputs to the display(s) on dual channel LVDS. By eliminating the usual single or dual head graphics cards otherwise required as well as the display control card needed to manage the interface to the display, the MAG-7308-01 attacks higher system cost and power consumption while delivering premium functionality. Product brief.
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